Display device



y 9, 1941. R. J. GUNDER 2,250,635

DISPLAY DEVICE Filed March 25, 1939 IN VEN TOR.

ROBERT JAY GUNDER BY ATTORNEYS.

Patented July 29, 1941 OFICE DISPLAY DEVICE Robert J. Gunder, Lancaster, Pa., assignor to Hamilton Watch Company, Lancaster, Pa.

Application March 25, 1939, Serial No. 264,226

1 Claim.

The object of this invention is to provide a simple, inexpensive display stand, preferably made of cardboard, which can be easily manufactured, easily folded for shipping purposes, and easily set up for display purposes.

A second object is to manufacture a display device so inexpensively that it may be discarded when worn or frayed, or when a new advertising theme is desirable with very little financial loss.

Another object of this invention is to form a display stand of material of light weight so that it may be enclosed in an ordinary envelope for mailing purposes.

A further object of this invention is to construct a light paper or cardboard stand in such a manner that it is enabled to support a comparatively heavy article.

Another object of this invention is to support the article which is being displayed in the most advantageous angle.

Other and further objects will be clearly apparent bydooking at the drawing and reading the following specification:

Fig. 1 is an illustration of a form of the invention in which the display device is formed from a single blank.

Fig. 2 is a plan view of this modification in its operative position.

Fig. 3 is a side view of the same modification showing the modified supporting lugs.

Fig. 4 is an illustration of this device in a folded position for storing or shipping purposes.

Figs. 1 to 4 illustrate a type of rectangular display device in which the front and rear sections are sloped rearwardly in order to achieve a desired incline. The blank for forming this device is formed of a main section having wings l6 and I1, and a rear section l8, having a fastening wing IS. The rear section l8 also has supporting lugs and 2| cut therein. The supporting lugs in this modification are not bent inwardly but are instead bent outwardly and thus serve not only to give rigidity to the stand proper but also serve as an actual supporting medium. This additional supporting means is made necessary by the fact that when a heavy object is placed upon the stand its center of gravity, due to the sloping of the front and rear sections, will fall outside the base portion of the stand proper. Therefore, applicant had to invent a different means to take care of this exigency.

The blank in this modification is shown as being formed in one piece but it can very readily be formed in two pieces, such as, a front section having side pieces and a rear section having fastening tabs. Also the support may be blanked out in one piece and formed in the shape of a circle with co-operating latches provided on each end. 4

As is readily apparent, applicant has invented an inexpensive device upon which articles can be attractively displayed, and which device can be very easily folded for shipping purposes. The article is so constructed also that it is practically impossible to damage it during shipment inasmuch as all the elements lie in a flat position.

The drawing and claim are merely illustrative and expressive of specific examples of the broad inventive idea, and are not to limit the invention in any manner. The various features shown in the drawing in connection with the display stand are readily applicable to other modifications, for example, supporting and steadying lugs hingedly connected to the rear section and foldable along the side wing sections may be substituted for supporting lugs 20 and 2|, and likewise various type locks and fastening means may be used to fasten the ends of the blank or ends of the sections together. Also the front section of various modifications may be formed so as to be in a vertical or slanting position. The device is not limited to production in cardboard or paper; any flexible or foldable material may be used. Solid material may also be used and the wing and supporting lug attached to the main section by a hinge arrangement.

What I claim is:

A rectangular display device comprising a sloping front section, two side wing sections the upper edges of which slope upwardly toward the rear, and a sloping rear section, said rear section having two lugs cut out and. hingedly attached thereto along an axis parallel to said side wing sections, the relationship between the slope of the lower side of the lug and the slope of the rear section being such that the lower side of the lug will lie along the plane of the lower edge of the side wing and thus prevent the stand in its operative position from tipping over.

ROBERT J. GUNDER. 

